RIYADH: Paris-based marketing agency Ykone has opened two new offices in Riyadh and Abu Dhabi, as it continues its expansion in the Middle East. The agency has been present in Dubai since 2016, where it has developed a regional hub to work alongside international brands on influence campaigns and content creation, Zawya reported. “The opening of our agencies in Abu Dhabi and Riyadh allows Ykone to respond not only to the needs of a rapidly growing market, but also to the ambitious vision that the Gulf states display in terms of tourism and luxury,” founder Olivier Billon, said. Ykone aims to explore opportunities in the GCC market in the travel, tourism and entertainment sector to get across the leisure activities provided by the development of megaprojects.