Shahad Geoffrey is the founder and CEO of Taffi Inc., a fashion technology startup backed by a venture capital firm. She is building the first styling platform in Saudi Arabia with a vision to create a global fashion brand that creates possibilities for the unnoticed to become mainstream. The platform connects stylists with consumers and fashion brands. It also creates opportunities for women to become stylists and earn extra income through the growing gig economy, contributing to the Kingdom’s Vision 2030. Before starting Taffi, Geoffrey worked for several direct-to-consumer brands in different industries, managing digital operations and marketing. In 2019, she was selected from more than 100 candidates to work with Tim Draper, the founder of Silicon Valley-based fund Draper Associates. Draper is a third-generation venture capitalist, who invested in Skype, Tesla, Hotmail and others. Geoffrey worked with the investment team as an analyst and has done deal memos for companies valued from $500 million to $1 billion. She attained a bachelor’s degree in business administration from INSEEC University in Paris in 2016 and got her first full-time job with the Paris-based cosmetics startup Saint-Germain-des-Prés before it was acquired by a UK investor. In 2021, she was selected by Arabian Business as one of the 50 most influential women in the Kingdom. In March of this year she was a speaker at the Global Entrepreneurship Congress in Riyadh, where she discussed disruptive technologies and the growth of the fashion-tech industry.