MENA content creators highlighted in new video, podcast series

  • 12/6/2022
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‘Play it Forward’ launched by YouTube 5 episodes, stories from Saudi, Egypt, Iraq, UAE DUBAI: YouTube has launched its latest video and podcast series “Play it Forward with YouTube” or “Hekayat YouTube” in Arabic, focusing on stories from the Middle East North Africa region. The five-episode series, which is available on the YouTube Arabia channel, Google Podcasts, Apple Podcasts, Spotify & Deezer, aims to shed light on the journey and aspirations of content creators from the MENA region. The majority of watch time of YouTube content that is produced in the UAE, Saudi Arabia and Egypt comes from outside these countries. Content produced in the UAE has the highest number of viewers from outside the country at 95 percent, followed by Saudi Arabia at 60 percent and Egypt at 55 percent. “I’m always inspired by the creativity and dedication of YouTube creators from MENA,” said Tarek Amin, director of partnerships at YouTube MENA. “Their journey to content creation and wanting to share more of what inspires them or what needs to be spoken about are stories we hope more people can hear and be inspired from through ‘Play it Forward with YouTube,’” he added. In each episode, Amin interviews different creators including Passant Nur El-Din and Mostafa Attia from Egypt, Zainab Al-Eqabi from Iraq, Rehab Saad from Saudi Arabia and Anas Bukhash from the UAE. The first episode was released on Dec. 5 with others coming out every week.

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