DHAHRAN: Leading Arab content creators will gather in Riyadh on Wednesday for a “content enrichment” event organized by the King Abdulaziz Center for World Culture, also known as Ithra. The event, at the King Abdulaziz Financial District in Riyadh, will include the launch of the second Arabic Content Initiative, which gives creators of various types of content, including documentaries, literature, translation, online platforms, music, podcasts and mobile video games, the chance to apply for financial and other support for their projects. Abdullah Al-Rashid, the director of Ithra, said the aim of the initiative is to develop content and provide a diverse range of opportunities in the Kingdom in the fields of culture and innovation. The program targets in particular small and medium-sized businesses interested in producing written, audio or visual content in Arabic, he added. The initiative also seeks to boost the content creation field by helping to develop the broader cultural scene and support the diverse and dynamic growth of the field, said Al-Rashid, while aiding the development of emerging professional talents and improving the standards of Arabic content production. Wednesday’s event also includes an exhibition showcasing the work Ithra is doing in this field, along with 13 projects that participated in the first edition of the initiative. Creators and businesses can apply for the program through the initiative’s website. The deadline is March 31. A nominations committee will consider the applications and select those that will benefit from financial, marketing and logistic support from Ithra. The chosen projects will be announced on July 31.