New gig caps year of global campaigns for model Catwalk star also fronted World Cup football shows DUBAI: From walking runways to starring in campaigns for luxury brands, Imaan Hammam has proven to be one of the most in-demand models. For the latest updates, follow us on Instagram @arabnews.lifestyle The latest brand to tap the Dutch-Moroccan-Egyptian catwalk star is German luxury brand BOSS. This week, the brand shared a clip on social media of Hammam wearing festive outfits from their latest collection. In one shot, Hammam wore a glittering mini dress, accented with a sharp black blazer, while in another clip, she was seen wearing a black and gold cardigan paired with shorts. She also wore a pair of sparkly shorts with a plain black top and blazer. Her looks were accessorized with chunky gold belts and rings with the brand’s logo. The model first teased the collaboration in November by sharing clips on her page and captioning the post: “#BeYourOwnBOSS.” The brand has tapped a number of famous faces in recent weeks, with the likes of Australian actor Chris Hemsworth acting as the face of BOSS Bottled Parfum and Italian tennis player Matteo Berrettini showing off the label’s watches. For her part, Hammam is capping off a fruitful year, marked by a number of international campaigns. In September, she was unveiled as the celebrity star of a campaign by Dutch football team Ajax for their latest pre-match collection. The model fronted a campaign for the club’s newest line, which is a collaboration between Adidas, Ajax and Daily Paper and is being worn by the team during pre-match warmups. In August, the catwalk star fronted the latest Tiffany & Co. promotional video for the US luxury label’s Lock collection alongside American skateboarder Tyshawn Jones. Hammam has appeared on the runway for major fashion houses, such as Burberry, Fendi, Prada, Marc Jacobs, Moschino, Balenciaga and Carolina Herrera, to name a few. Earlier this month, she attended the Qatar Fashion United by CR Runway event during the World Cup. She walked the runway for Off White, along with her sister Aicha Hammam, wearing jerseys featuring the colors of Morocco’s flag. Imaan also walked the runway wearing a white dress and a black-and-pink structured gown.