Riyadh, April 16, 2021, SPA -- The National Campaign for Charitable Activities is launched today in the Kingdom on the national Platform for Charitable Work (Ehsan), which is developed by the Saudi Data and Artificial Intelligence Authority (SDAIA), in the presence of senior government officials and scholars as well as a large number of businessmen. The campaign, which will run throughout the month of Ramadan, aims to introduce the role of the “Ehsan” in promoting the values of charitable work for community members, by encouraging donation, activating the integrative role of (SDAIA) with various government agencies and sectors, and empowering the non-profit sector and expanding its impact within the society as well as activating the social responsibility in the private sector and contributing to raising the level of reliability and transparency of the charitable and development work. Praising the Saudi leadership’s support to charitable work and keenness to respond to the citizens’ needs, President of SDAIA Dr. Abdullah bin Sharaf Al-Ghamdi said that “Ehsan” aims to enhance the social responsibility, establish and raise the efficiency of development work, upgrade the values of national belonging and humanitarian work for individuals and institutions alike, and support national services, programs and platforms concerned with donating across the Kingdom. --SPA 17:18 LOCAL TIME 14:18 GMT 0019 www.spa.gov.sa/w1544325