RIYADH: Saudi Arabia’s real estate developer ROSHN has launched a new program targeting working women who have faced challenges in balancing work and life. The initiative, known as Awda, includes vocational training, and intends to support the Kingdom’s Vision 2030 objective of increasing the labor force among females to 50 percent by 2030. The Public Investment Fund-owned developer inaugurated the program on March 8 – International Women’s Day – at the group’s headquarters in Riyadh. “The Awda program is the first initiative of its kind in the Kingdom, to support the women’s return to the workforce, as we are working in ROSHN Group to harness the capabilities and resources to support them,” the group’s Chief Human Resources Officer Nasreen Al-Dossary said. “It is the beginning of a series of qualitative initiatives to support increasing the percentage of females in the workforce by 2030 within the Kingdom’s Vision initiative,” she continued. The initiative’s launch comes within ROSHN’s framework of continuous expansion in Saudi Arabia, as the group aspires to build dynamic communities throughout the Kingdom. In accordance with expanding in Saudi Arabia, the group recently announced its second residential community in eastern Riyadh’s Al Janadriyyah district, providing homes for 13,000 residents.