JEDDAH: People across the Kingdom are being encouraged to pick up a book and get reading to mark World Book and Copyright Day, which fell on Sunday. The government has been keen to promote literary activities throughout the country as well as highlighting books as a major source of knowledge and creativity. World Book and Copyright Day was established by UNESCO to promote literature, support publishers and writers, and encourage reading among people from all segments of society. The Kingdom is also keen to enhance the role of libraries as pillars of culture and preservers of heritage.