DUBAI: The Saudi Fashion Commission, in partnership with the French Embassy and Alliance Francaise in the Kingdom, announced on Tuesday the launch of “France & Fashion Days” — a new initiative that will bring together fashion fans for conferences, workshops, exhibitions and training. For the latest updates, follow us on Instagram @arabnews.lifestyle The two-day event, which will take place at Art Pur Foundation in Riyadh, on May 27 and 28, aims to further strengthen ties between Saudi and France through fashion. The event will be inaugurated by French Ambassador to Saudi Ludovic Pouille and Burak Cakmak, CEO of the Saudi Fashion Commission. Industry experts at the event are expected to present their work and share views on the impact of the fashion ecosystem in today’s world. Speakers will discuss the most important issues facing the industry, from sustainable development to craftsmanship and brand communication. Saudi and French designers will show their work in a curated exhibition. The second day will be dedicated to expertise-sharing, with attendees invited to share their knowledge and experience during workshops that will focus on the practical aspects of creating and developing a brand. “France & Fashion Days” is part of Europe Month 2023. Taking place from May 9 to June 9 in Jeddah and Riyadh, the festival is organized by the embassies and cultural institutes of EU member states to celebrate European culture.