Ahmad bin Askar has been the chief communication officer at the Sports Boulevard Foundation since 2021. Bin Askar was previously the foundation’s senior vice president of marketing. He has also been a member of the advisory board for the College of Business Administration at Prince Sultan University since 2020. In his current role, Bin Askar is central to the foundation’s goal of making Riyadh an international hub for sports and well-being and encouraging the people of Riyadh to participate in sports. Bin Askar has activated several successful initiatives and campaigns at the Sports Boulevard Foundation, most recently the piloting of the communications roll-out of the Sports Boulevard Design Code that will be implemented in Riyadh. Bin Askar has over a decade of experience in innovative strategic communications and branding. In 2017, he was appointed marketing director at the Saudi Customs Authority. During this time, he led communication campaigns, events, and branding and digital marketing assignments. Prior to that, Bin Askar was the marketing and PR manager for Volkswagen Group Saudi Arabia from 2013 until 2017. Bin Askar holds a bachelor’s degree in marketing from Prince Sultan University, a nanodegree in digital marketing from Udacity, California, and certifications in brand management and advanced leadership, including a certificate in creativity from Cannes Lions School.