AMMAN: Jordanian Investment Minister Kholoud Saqqaf met the Cypriot ambassador to his country, Michalis Ioannou, on Monday to discuss a memorandum of understanding that was signed by Cypriot president Nikos Christodoulides during an official visit to Jordan at the start of August. The agreement focuses on efforts to enhance investment cooperation and establish a regulatory framework that will strengthen Jordanian-Cypriot business ties. During the meeting, Saqqaf emphasized the significant nature of the agreement, which she said will make it easier for the two countries to collaborate more effectively in a number of sectors. She also highlighted the importance of working to showcase investment opportunities, identify promising sectors, organize sector-specific meetings, and exchange information on investment policies and legislation. She said the Ministry of Investment is keen to provide support to help Cypriot enterprises overcome challenges and facilitate investment in the Jordanian market. Saqqaf also discussed the measures the government has taken to ensure Jordan is an attractive destination for investors, including the introduction of legislation to regulate investment and facilitate public-private partnership projects. Additionally, the ministry has developed a comprehensive investment promotion strategy for the years 2023-2026 and launched the Invest.jo platform. Ioannou said the shared objectives and views of the political leaderships in the two countries drive a desire to foster cooperation at all levels. He described the agreement as a significant step toward the enhancement of bilateral investment and business relations. A virtual meeting between Jordan’s Ministry of Investment and the Cyprus Investment Promotion Agency is due to take place in September. Officials said it will focus on implementation of the agreement and ways to further strengthen collaboration.