RIYADH: Saudi General Entertainment Authority chairman Turki Alalshikh on Saturday launched the Riyadh Season 2023 edition in a video posted on his X (formerly Twitter) account.  In the video, the event’s new branding was revealed and he highlighted the range of sport, music, gaming and film entertainment experiences visitors can expect. في ظل قيادة مولاي خادم الحرمين الشريفين حفظه الله وبدعم وتخطيط قائدنا الملهم عراب رؤيتنا سيدي ولي العهد رئيس مجلس الوزراء حفظه الله إطلاق فيديو موسم الرياض 2023 بهويته الجديدة وتجارب ترفيهية عالمية #RiyadhSeason #BigTime pic.twitter.com/jX67Ekyx5R — TURKI ALALSHIKH (@Turki_alalshikh) September 16, 2023 Now in its fourth edition, the popular Riyadh Season could see as many as 12 million visitors, Alalshikh said earlier this month. “We expect 10 million to 12 million visitors this year, and we target more than a million tourists from outside the Kingdom,” he said. “The Riyadh Season, in its fourth edition, has achieved 40% of its targeted revenue through sponsorship and some large deals even before it’s started,” he added.