The event on Oct. 6-7 aims to give industry professionals, content creators and enthusiasts a chance to learn about the latest industry trends in digital cinema LONDON: Advanced Media, a company that distributes video, photographic, broadcast and cinema equipment, will host an Arabic version of its biannual digital cinema community event, CINE, in Riyadh next month. Titled CINESeason, the event on Oct. 6 and 7 aims to give industry professionals, content creators and enthusiasts a chance to learn about the latest industry trends in digital cinema. Organizers said the comprehensive program will teach participants about various aspects of cinematic filmmaking, including video acquisition, lighting for film and TV drama, shooting in high-resolution formats, workflow, and the post-production process. Workshops will be led by leading industry experts in the region, they added, including cinematographer Fouad Aoun, editor Mostafa Salah, and renowned Egyptian director of photography Ayman Abou El-Makarem. As the entertainment sector in Saudi Arabia has opened up in recent years as part of the Vision 2030 plan to develop and diversify the national economy, the country has emerged as a rapidly expanding market for filmmaking and content creation, which is driving demand for professional equipment and skilled operators. Established in 2020 by UAE-based Advanced Media, CINESeason provides a unique opportunity for filmmakers in the Kingdom to gain hands-on experience with the latest equipment, and network with fellow professionals.