LONDON: British travel agents and businesses will come together in London on Sunday to drive innovation in the Umrah sector and enhance products and services aimed at pilgrims from the UK. The Umrah+ Connect business to business event will bring together industry leaders, professionals, and visionaries from around the world to help improve and expand the experience of pilgrims visiting the holy cities of Makkah and Madinah. The event, to be held on the eve of the World Travel Market, will offer an opportunity to network, collaborate, and share knowledge within the travel industry to streamline services offered to pilgrims and create opportunities for them to explore the wider Kingdom outside the holy cities. Umrah+ Connect CEO Rashid Mogradia told Arab News: “We are excited to announce the third annual Umrah+ Connect 2023 business to business event, and we look forward to bringing together industry leaders, professionals, and visionaries from around the world. “In partnership with Nusuk, the official gateway to Makkah and Madinah, this event promises to be a transformative experience. “Join us in London on Nov. 5, 2023, for a day of inspiration, insights, and building the future of Umrah travel together.” Nusuk is the first official planning, booking and experience platform where pilgrims can create their Umrah itinerary to Makkah, Madinah, and other areas of the Kingdom. Pilgrims from all over the world can organize their visit via the platform. Sponsors of this year’s event include Dur Hospitality, Makarem Hotels, Makkah Hotel & Towers, Saudia, Mawasim, DS Car Rental, and Saudi Arabia Railways.