MDLBEAST, the leading Saudi music entertainment company, and Snapchat, proudly announce their strategic partnership to elevate the attendee experience at the upcoming MDLBEAST Soundstorm festival 2023, taking place in Riyadh from December 14 to December 16. Snapchat will introduce groundbreaking Augmented Reality (AR) technologies to Soundstorm festival, redefining how festival-goers engage with the event and each other. From the moment attendees step foot into the festival grounds, Snap and MDLBEAST aim to enhance the overall experience, making it more immersive and interconnected. Key features of the partnership include the integration of Snapchat"s Friend Finder Lens, allowing users to easily locate and connect with their friends amid the vibrant festival atmosphere. This lens facilitates a seamless experience for attendees to reunite and share unforgettable moments together. Navigating through the expansive festival grounds becomes effortless with Snapchat"s Sky Segmentation Lens, Providing augmented reality sky visualization to give real directions and guidance about various activities, stages and dining options.. Attendees can stay informed about the latest happenings and make the most out of their Soundstorm experience. Two on-ground integrations, the Snap Area and the Giant Snap AR-powered Mirror Tower Experience, promise to captivate festival-goers. The Snap Area, a branded space within the festival, will serve as a hub for exclusive Snap experiences and promotions. Meanwhile, the Snap AR-powered Mirror Experience offers a unique and entertaining photo interaction. The AR-power mirror/screen will receive instructions to dance, initiating a visually stunning display of multiple versions of themselves, creating an immersive and shareable moment. "This partnership with Snapchat represents a groundbreaking leap in enhancing the festival experience for our attendees," said Robert Bock, Executive Director of Marketing at MDLBEAST. "The integration of cutting-edge AR technology not only makes Soundstorm more interactive and engaging but also creates lasting memories for our festival-goers." Snapchat is equally excited about the collaboration. "At Snapchat, we"re thrilled to partner with MDLBEAST to bring our innovative AR technologies to Soundstorm," said Faisal Shams, Business Solutions Manager at Snap Saudi. "We believe this collaboration will redefine the way festival-goers connect, share, and experience the magic of live events. We look forward to seeing the visitors embrace these immersive features at MDLBEAST Soundstorm." In addition to the AR experiences, MDLBEAST and Snapchat will collaborate on promotions and video creations for active performance campaigns, further amplifying the excitement surrounding Soundstorm. MDLBEAST Soundstorm, the region"s biggest and loudest music festival, is set to be a celebration of music, culture, and technological innovation. With Snapchat"s AR innovations, the festival promises an unparalleled experience that fuses the best of music and technology. December 15, 2023