Saudi-helmed Ashi Studio returns to Paris Haute Couture Week

  • 1/25/2024
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DUBAI: Paris-based label Ashi Studio, founded by Saudi designer Mohammed Ashi, on Thursday unveiled its Spring/Summer 2024 haute couture collection, titled “Ink Sculpture,” at Paris Haute Couture Week. For the latest updates, follow us on Instagram @arabnews.lifestyle The collection is titled “Ink Sculpture.” (AFP) Ashi, who joined the Federation de la Haute Couture as a guest member, launched his eponymous house 17 years ago. He is one of five designers from the Middle East to take part in the official calendar this season, besides Georges Hobeika, Zuhair Murad and Elie Saab, all of whom hail from Lebanon, and Morocco-born Sara Chraïbi. Other luxury labels on the official calendar include Chanel, Fendi, Valentino and Rahul Mishra, among others. The Saudi-led label made its Paris Haute Couture Week debut in July 2023. Ashi’s new collection unfolded in a symphony of luxurious fabrics, each piece a testament to the artistry of design. Tulle was draped with delicacy, satin added a lustrous sheen, feathers provided ethereal touches and crepe ensured a graceful flow to the silhouette. The Saudi-led label made its Paris Haute Couture Week debut in July 2023. (AFP) The “Ink Sculpture” collection made a strong statement. Dresses adorned with ruffles emanated playful elegance, while oversized shoulders brought a bold and confident touch. The color palette was refined, with black for added drama, beige and cream serving as the canvas, and gold accents elevating the overall opulence of the collection. Gold accents elevated the overall opulence of the collection. (AFP) Ashi’s designs have been worn by A-list celebrities such as Beyonce, Lady Gaga, Jennifer Hudson, Kylie Minogue, Penélope Cruz, Deepika Padukone, Sonam Kapoor, Queen Rania of Jordan and more. Ashi previously told Arab News: “I incredibly proud of my Saudi roots … my designs are often influenced by Saudi heritage.”

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