RIYADH: An event for Saudi content creators to network, exchange knowledge and learn skills was hosted by Sony Middle East in Riyadh on Saturday. The boom in the content creation industry has revolutionized the way Saudis are consuming media. With the rise of platforms like YouTube, TikTok and Instagram, people from all walks of life are creating and sharing content. This has led to increased competition in the industry, driving creators to innovate and produce higher quality content. Sony Middle East’s Content Creator’s Convention included workshops and panel discussions by experts, who highlighted the need to develop a spirit of collaboration between influencers and define the concept of creativity. Mini studios were set up across the venue to give visitors a hands-on experience. Content creation has become a thriving ecosystem where creative expression has opened up new avenues for earning income. As more and more people turn to content creation as a full-time profession, industries have had to adapt to the growing community. “The money you earn at the beginning of your journey must be reinvested into your content or brand. The most successful influencer is the one who uses the profit from income to create advertising campaigns for his or her content,” said Alan Al-Qahtani during a panel discussion titled “The Power of Collaboration.” Al-Qahtani founded Ready Games in 2014, providing a community for micro-content creators in the entertainment and gaming sectors. Mohannad Kattan, founder of Kattan Media, has worked in the field of advertising for 18 years. “Quality today is essential as the market is saturated with influencers and content creators. Previously, quality was not influential due to the lack of influencers. It was something new in the past, but today, it became a necessity,” Kattan said. Sony KSA Demand Creation Manager Hanan Omran said: “We were very pleased to hold this event for the first time in Saudi Arabia, as a contribution to the advancement of this industry.” The Saudi content creation market is one of the largest in the Middle East and North Africa, Omran added. “As part of our contributions to the field of social responsibility, we took the initiative to pave the way for talented national cadres to enter this renewed world in Saudi Arabia, a land of promising opportunities and a destination for the future.”