Lama Al-Shethry was elected to the board of directors of the Saudi Journalists Association on Jan. 28. The association, established in 2003, is a licensed civil society body and serves as an umbrella entity for the nation’s media professionals. Al-Shethry has been the editor-in-chief of Sayidaty and Al-Jamila magazines since 2020. She was also the editor-in-chief of Directions KSA magazine for one year. Additionally, she has served as a digital content manager at Hia Magazine and a contributing editor at Arab News. During her tenure as the editor-in-chief of Sayidaty, a new milestone was achieved with the publication’s website earning a spot on Forbes’ list of the top five most-visited websites in the Middle East and North Africa for 2021, with 68 million unique browsers. In October 2023, under the patronage of Princess Sara bint Mashhour, the wife of Crown Prince Mohammed bin Salman, Sayidaty partnered with the King Abdulaziz Foundation for Research and Archives, or Darah, to launch a book titled “Traditional Saudi Costume: The Central Region” by Dr. Laila Al-Bassam. A special event was held at Al-Murabba Palace in Riyadh to celebrate the occasion. Al-Shethry is an energetic and resourceful editor with over 10 years of experience overseeing editorial work for a diverse range of digital platforms and print publications, with a focus on women and lifestyle issues. She manages various aspects of editorial production, including the creation of Search Engine Optimization-friendly digital content, creative print features, original videos, and the implementation of awareness campaigns through social media. Al-Shethry is well-versed in various aspects of editorial and commercial project management, from planning and budgeting to scheduling and final execution. From 2008 to 2012, she worked at Prince Sultan University in Riyadh as the supervisor for activities at the student affairs office. She is also the co-founder of Bintnet Network, the first Arabic online magazine providing female-centered lifestyle content, along with forums for women. Bintnet Network has expanded to include a website that features content about luxury living and travel for Arab readers. Al-Shethry received a master’s degree in marketing communications from Middlesex University, Dubai, in 2013, and a bachelor’s degree in English translation from King Saud University, Riyadh, in 2002.