The Saudi Media Forum is set to take center stage in the global sports journalism arena, spotlighting the Kingdom"s dynamic sports scene, from its vibrant stadiums and passionate fans to its achievements in international sports. The forum will feature Gianni Merlo, President of the International Sports Press Association, and José Félix Díaz, Editor-in-Chief of Marca newspaper, discussing the significant shifts in sports media on a global scale. Themed "Saudi Sports: Grand Transformations from Local to Global," the sessions led by Merlo and Díaz will delve into Saudi Arabia"s strategic use of sports events to foster a unique relationship between sports and media, emphasizing sports as a form of soft power and its impact on national identity and global perception. The forum will not only focus on sports but will also explore the intersections of media with economy, entertainment, tourism, and technology. It aims to provide a comprehensive overview of contemporary media practices and strategies for professionals in the field, highlighting the evolving landscape of media and its role in shaping societal and cultural narratives.