RIYADH: The third Saudi Media Forum, which takes place from Feb. 19-21 in Riyadh, will put the focus on the humanitarian crisis in Gaza and the perceived bias of the Western media. A dedicated session called “Gaza in the Media: Between Misrepresentation and Bias” will analyze allegations of the Western media’s partiality toward Israel and the inaccuracies in its portrayal of the Gaza conflict. The session will aim to uncover the dimensions of the Western media in its coverage of the Gaza war, with the participation of journalists, media professionals, and senior officials. Former Kuwaiti Minister of Information Saad bin Tefla Al-Ajmi; Editor-in-Chief of Asharq Al-Awsat Ghassan Charbel; and Assistant Secretary-General and Supervisor of the Media and Communication Sector at the Arab League Ahmed Khattabi are some of the participants in the dialogue. The session will explore several key aspects, including how the media handles events in Gaza amid Western misrepresentation and bias. It will delve into the Arab media’s utilization of events in Gaza to reiterate the Palestinian cause to the international political and media stage. It will also examine how the events in Gaza pose a genuine test for the media, showcasing examples of Arab journalists’ experiences with the Palestinian issue. The forum, which is a collaboration between the Saudi Broadcasting Authority and the Saudi Journalists Association, expects more than 2,000 participants from around the globe. It will also host the “Future of Media Exhibition,” the largest such exhibition in the Middle East, with over 200 local and international companies participating. Sessions will cover various media domains, including sports, the economy, entertainment, and tourism, and their relationship with the applications of intelligence and media practices. Global sports journalism will take center stage at the forum with Gianni Merlo, president of the International Sports Press Association, and Jose Felix Diaz, editor-in-chief of Marca newspaper, among participants at the sessions. The parties will discuss the Kingdom’s experiences in “Saudi Sports: Grand Transformations from Local to Global.” They will explore the relationship between sports and media, the soft power it yields, and the role of sports media coverage in shaping national identity and international perceptions. An awards ceremony to celebrate media innovation and creativity will conclude the forum. Bringing together the region’s top media and entertainment professionals, the forum — which boasts over 30 sessions — aims to establish communication bridges with various specialized media institutions. Its goal is to elevate the quality of media and entertainment production, keeping pace with ever-evolving technological advances. Additionally, the forum seeks to enhance the Saudi media industry and strengthen the Kingdom’s position globally in the rapidly evolving media landscape.