Saudi Arabia’s Asir region has become the first in the Kingdom to create a regional tourism identity, accompanied by the slogan “Karam Al-Arouma,” or “the generosity of the people of Asir.”  Asir Gov. Prince Turki bin Talal bin Abdulaziz, who also heads the Asir Region Development Authority, launched the identity at an official ceremony organized by the authority and hosted by the Rijal Heritage Village in Rijal Almaa governorate. “This identity has been in the works for quite a while. It’s a very exciting day for us to finally unveil this to the world. It’s going to help our marketing efforts both domestically and internationally,“ Hashim Al-Dabbagh, the authority’s CEO, told Arab News.  “The vision of the Asir region is to be a preeminent destination year-round, and having our own identity is a step in that direction,” he said.   Asir is seeking to become a global destination throughout the year, based on its authentic culture and wide range of natural attractions.  Prince Turki said the slogan “Karam Al-Arouma” was inspired by the generosity and welcoming nature of the people of the region. The identity was supported by the launch of the “Discover Asir” tourism website under the umbrella of “Visit Saudi,” which will provide tourist information.