RIYADH: The Heritage Commission and ASFAR, Saudi Arabia’s tourism investment company fully owned by the Public Investment Fund, signed a memorandum of understanding to enhance visitor experience at cultural heritage sites in the Kingdom. Heritage Commission CEO Jasser Al-Harbash and ASFAR CEO Fahad bin Mushayt attended the signing, the Saudi Press Agency reported on Sunday. The agreement aims to improve operational efficiency, enhance cooperation, develop plans, refine designs, and establish operational models for heritage sites across Saudi Arabia. The commission highlighted the importance of partnerships in its commitment to developing the national heritage and archaeology sector, aligning with the goals of Saudi Vision 2030. ASFAR plays a crucial role in shaping the Kingdom’s tourism sector through investments in tourist destinations, historical and cultural sites, SPA said. The company aims to raise the prominence of Saudi cities on the tourism map by collaborating with public and private sectors.