DUBAI: Spanish jewelry brand PDPAOLA, founded by siblings Paola and Humbert Sasplugas, is expanding into Saudi Arabia with the opening of new stores in the Kingdom. For the latest updates, follow us on Instagram @arabnews.lifestyle Al-Nakheel Mall in Dammam and Al-Noor Shopping Center in Madinah saw recent openings of the outlet, with Panorama Mall in Riyadh already playing host to a PDPAOLA store. The Kingdom’s fourth store is scheduled to open at U WALK in Jeddah on Aug. 4 and comes after a busy first half of the year for the brand, which marked its first store opening in China in May and also opened a new boutique in Peru this spring. “We feel there is a natural fit with our value and selling proposition in this market,” Humbert told Arab News of their decision to target Saudi Arabia. “The key of PDPAOLA is that it constitutes a new jewelry language that blends effortless elegance with contemporary lines to create timeless sophisticated pieces,” he said. “Our desire and plan is to naturally engage with Saudi women in a fresh yet respectful way,” he added. The brand offers rings, earrings, necklaces, and bracelets. It is known for shaping natural gemstones into signature shapes using contemporary techniques and blending them with traditional artistry. The element of traditional artistry is important to Paola, who told Arab News that she has been passionate about jewelry since she was a young girl. “I used to hand-make jewelry pieces for myself, intuitively discovering my identity with every creation,” she said. “Our pieces are designed for modern living, versatile designs with a comfortable fit that transcend occasions and become the ultimate symbol of self-empowerment,” she explained. The founders are also planning to expand into key markets in the region, including the UAE, Qatar, Kuwait, Bahrain and Oman. “We want to center the presence of the brand in cosmopolitan and contemporary areas that align with the brand such as the United Arab Emirates,” Humbert said.