Saudi jewelry brand APOA among winners at Fashion Trust Arabia Awards in Morocco

  • 10/25/2024
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Brand founded by Saudi princesses in 2023 won the jewelry award Al-Saud cousins are Mashael Khalid, Nourah Abdulaziz, Sarah Naif DUBAI: Saudi Arabia jewelry label APOA won a top prize at the highly-anticipated Fashion Trust Arabia Awards’ sixth edition in Marrakesh, Morocco, on Thursday night. For the latest updates, follow us on Instagram @arabnews.lifestyle Some of the celebrity guests at the event included Emirati singer Balqees Fathi, British model Jourdan Dunn, Egyptian-Dutch model Imaan Hammam, Lebanese-British fashion entrepreneur Karen Wazen and American-Lebanese supermodel Nour Arida. The company, which won in the jewelry category, posted a picture on its Instagram Stories page of the award, with the caption: “Thank you to everyone who’s ever believed in us, supported us, wore our pieces, shared our story, and celebrated us tonight! We love you.” The Riyadh-based brand was founded by Saudi Arabia princesses Mashael Khalid Al-Saud, Nourah Abdulaziz Al-Saud and Sarah Naif Al-Saud in 2023. Since its launch in 2023, APOA — “injected with strong Saudi DNA” and inspired by culture, architecture, nature and travel — has dropped four eclectic collections, which the cousins call “chapters.” Fashion Trust Arabia 2024 Award Winners Evening Wear: Yasmin Mansour Ready-to-Wear: Nadine Mosallam Accessories: Reem Hamed Jewellery: Mashael Khalid Al-Saud, Nourah Abdulaziz Al-Saud and Sarah Naif Al-Saud (APOA) Franca Sozzani Debut Talent Award: Sylwia Nazzal Fashion in Tech Award: Batoul Al-Rashdan Guest Country Spain Award: Xavi Garcia and Franx de Cristal

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