DUBAI: Jewelry aficionados in Jeddah now have one more reason to look elegant with the opening of a boutique by Spanish label SUAREZ in the city, marking the luxury brand’s first outpost in the Middle East. For the latest updates, follow us on Instagram @arabnews.lifestyle The boutique in Khayat Center in Jeddah showcases a selection of the label’s collections, including the Tigre De Deusto collection’s tête de bœuf cut emeralds and the Sellos collection’s signature ring, which artfully combines black onyx with a central emerald-cut diamond. The in-store offering was curated to cater to Saudi customers, Juan Suarez, Group CEO, told Arab News, before he highlighted Saudi Arabia as a “pivotal market for silent luxury" as he explained why the country was chosen to host the brand"s first Middle Eastern store. “Each piece is crafted to the highest standards of elegance and craftsmanship. We are committed to offering bespoke designs tailored to their unique preferences, ensuring that each piece holds personal significance and aligns with their individual style.” On choosing Jeddah for the first branch in the region, the CEO said the city represents an ideal location for introducing the Suarez collection given its sophisticated clientele, retail environment and discerning customers. What makes the family-owned brand unique is that the owners manage every aspect of the jewellery making process, from the selection of raw materials to the design and production of each piece. “This hands-on approach ensures that our core values — legacy, craftsmanship, beauty, perfection, and truth — are upheld in every creation,” said Suarez. He added: “Our commitment to these values aligns with the importance placed on family heritage and tradition in the Saudi market, where family influences are deeply embedded in purchasing decisions.” For the 80-year-old brand, “entering the esteemed Saudi market is of great importance. “The opening of our boutique in Jeddah represents Suarez’s international expansion and highlights Saudi Arabia as a pivotal market for silent luxury,” said Suarez.