RIYADH: The Reef National Foundation has launched an initiative to empower rural women by enhancing their skills in managing small and medium enterprises and improving product quality to meet local market demands. The program focuses on capacity building in sustainable development areas like agriculture and crafts, and providing essential equipment to improve rural business operations. It is part of a broader effort by the foundation to promote sustainable rural development across the Kingdom, the Saudi Press Agency reported on Sunday. Reef Saudi last week celebrated the International Day of Rural Women which reinforced efforts to empower rural women and productive families in the labor market. Reef Saudi spokesperson Majid Al-Buraikan stressed the importance of rural women as a valuable resource for various activities and projects. He spoke of ongoing efforts to create job opportunities, equip women with essential skills, and improve their economic and living conditions for financial sustainability.