Panda Saudi has announced a new initiative, signing a Memorandum of Understanding with the Saudi Company for Artificial Intelligence (SCAI) and Faden Media, to revolutionize advertising within Panda"s retail stores by integrating advanced AI technologies and data analysis into advertising strategies. This initiative aims to enhance the shopping experience for customers while enabling brands to gain deeper insights into consumer behavior, empowering them to meet customers’ needs with greater precision and personalization. The agreement was signed at the Savola Group headquarters in Jeddah, in the presence of Dr. Bander Hamooh, CEO of Panda Retail Company; Mubarak Alwadaani, Chief Commercial Officer of SCAI; Mohamed Al Khereiji, CEO of AlArabia Outdoor Advertising Company; Hamad Alenizi, CEO of Faden Media; and Ahmad Chehade, CMO of Panda, alongside senior executives from the three companies. This collaboration is a natural progression of the longstanding partnership between Faden Media and Panda, with both parties eager to enter a new digital era of cooperation and innovation to achieve groundbreaking milestones in the sector. “We are proud of this strategic partnership, which aligns perfectly with Panda’s vision of enhancing the shopping experience for our customers by meeting their needs and improving our service,” said Dr. Bander Hamooh, CEO of Panda. “Through our collaboration with SCAI and Faden Media, we unite leading expertise in AI and commercial advertising to deliver an intelligent and integrated shopping experience that tailors services to each shopper, reflecting their personal preferences. This will boost customer satisfaction and create an exceptional experience. This initiative is part of our plan to solidify our leadership in the retail sector. Our goal is for Panda to remain at the forefront of companies offering innovative solutions, continually raising service standards to achieve excellence in the Kingdom,” he added. Mubarak Alwadaani, Chief Commercial Officer at SCAI, expressed pride in the partnership with Panda and Faden Media, stating, “We are proud of our collaboration with two of the leading players in the retail and advertising sectors in the Kingdom. This partnership marks a pivotal moment in SCAI’s journey to harness AI-driven advertising solutions. The adoption of these solutions by our partners across their advertising assets represents not just an evolution but a revolution in how they connect with customers by enhancing engagement and delivering data-driven, measurable results. Together, we aim to enrich the advertising experience in the retail sector and unlock unprecedented and sustainable value.” Mohamed Al Khereiji, Vice Chairman and CEO of AlArabia Outdoor Advertising Company, emphasized the commitment to advancing the advertising industry and investing in data across the region, starting from Saudi Arabia. “Our goal is to be pioneers in embracing innovation and technology, driving digital transformation in this field, and creating a unique model that aligns with the latest advancements in media, advertising, and data investment,” Al Khereiji said. “Through our strategic partnership with SCAI, we have ensured the integration of AI into commercial advertising across multiple sectors, including retail, following our acquisition of Faden Media. Today, we are proud to partner with Panda, the leader in retail in the Kingdom, and we look forward to this partnership paving the way for a significant leap in AI-powered advertising solutions, elevating advertising in the market,” he added. Hamad Alenizi, CEO of Faden Media, stated, "We are proud of our decade-long partnership with Panda, and we are pleased to strengthen this collaboration, which is now entering a new phase characterized by unprecedented digital innovation and development. We are confident that we will create a transformative shift in advertising through AI in retail stores, which will lead to specialized marketing solutions tailored to consumer preferences and behaviors, providing brands with added value in understanding customer needs and fulfilling their desires, ultimately offering a unique shopping experience." This strategic partnership represents a significant step toward elevating the in-store shopping experience to a higher level of interaction and personalization using AI-based solutions.