The Strategic Affairs Ministry has set up a public-benefit corporation, comprising generals and former diplomats, to engage in what it calls “mass awareness activities” as part of “the struggle against the delegitimization campaign” against Israel led by the BDS internationally. Israeli media obtained a list of the shareholders and directors of the company, Kella Shlomo, who include former Israeli ambassadors to the United Nations. The government recently allocated 128 million shekels ($37 million) to the initiative, in addition to the 128 million shekels it will raise from private donors around the world. The new initiative will not be subject to the Freedom of Information Law, in accordance with the secrecy policy of the ministry, which refuses to release detailed information about its activities. The shareholders and directors include former ministry director-general Yossi Kuperwasser; former UN ambassador Dore Gold, who is also a former adviser to Prime Minister Benjamin Netanyahu; and former UN ambassador Ron Prosor. They also include businessman Micah Avni, whose father, Richard Lakin, was killed in a 2015 terror attack in Jerusalem; Maj. Gen. (res.) Amos Yadlin, who heads the Institute for National Security Studies; and Col. (res.) Miri Eisin, who served as the prime minister’s adviser on the foreign press during the Second Lebanon War. Also on the list are a former National Security Council chief, Maj. Gen. (res.) Yaakov Amidror, and Sagi Balasha, a former CEO of the Israeli-American Council, which has casino magnate Sheldon Adelson as a major supporter. Most refused to discuss the initiative and referred questions to the office of Strategic Affairs Minister Gilad Erdan. According to the government resolution, the funding was granted “to implement part of the ministry’s activities related to the struggle against the phenomena of delegitimization and boycotts against the State of Israel.” It says the agency will work to raise its portion of the financing for the initiative (around half) from “philanthropic sources” or “pro-Israel organizations.” A steering committee will be appointed for the initiative to comprise government representatives and representatives of the other funding partners.