Esra Assery was recently appointed as the CEO of the General Commission for Audiovisual Media (GCAM). Prior to her latest appointment, Assery chaired the executive committee of GCAM. During her tenure, Assery reorganized the commission’s sectors and activities, contributed to preparing future plans and directions. This was in addition to her management of the minister’s executive office, supervising its establishment and management since its creation. Assery has nearly 18 years of experience in information technology, media and entrepreneurship, and has served at various institutions in the public and the private sector. She has held leadership positions in the Saudi Broadcasting Authority as director of technology innovation, and at the Saudi Industrial Development Fund as director of strategic communications. Assery was also behind the establishment of numeral successful businesses, including the digital solutions company “eTree,” a digital marketing firm founded in 2011 and one of the Endeavor Global Network companies in Saudi Arabia. She represented Saudi Arabia on several international committees, including the G20 Young Entrepreneur Alliance for more than five years, and she is a founding member of the Saudi Professional Women Network. Assery holds a bachelor’s degree in management information systems from the Open University, and a master’s degree in business administration from Salford University, UK. She is also a fellow at the McCain Institute for International Leadership, and attended the Harvard University executive leadership program at the John F. Kennedy School of Government.