Anas T. Najmi is the strategy adviser of marketing and branding, investment, commercial, place making and destinations at the Royal Commission for Riyadh City (RCRC). Najmi obtained a bachelor’s degree in management information systems at the King Fahd University of Petroleum and Minerals (KFUPM), and a certificate in market planning, business, management, marketing and related support services from Georgetown University in 2014. He joined Procter & Gamble as a campus coordinator at the KFUPM in 2007. Najmi also worked as an assistant brand manager at Lipton Saudi Arabia from December 2008 to October 2011. He then joined Clear shampoo as an assistant brand manager and continued until December 2012. Najmi then moved to Unilever as a brand manager in January 2013. In March 2014, he joined Nahdi Medical Co. as senior marketing manager. He then moved to the King Abdullah Economic City in 2016 and worked in different capacities including senior marketing manager, head of business development and strategic initiatives and senior director, head of marketing and sales, city communication, PR and business development. Najmi joined the RCRC in July 2020 as a strategy adviser. His diverse exposure across a wide array of business disciplines makes him an unorthodox marketer by experience, business leader by design, and talent developer by passion. He is a passionate professional who prides himself on developing teams and talents.