Rami AlMoallim has been vice president of destination management and marketing at the Royal Commission for AlUla since March 2023. His time in this position has been characterized by innovation, strategic prowess and a commitment to enhancing AlUla’s appeal. After taking charge of the commission’s calendar of events for 2023, AlMoallim introduced a wide range of cultural and entertainment offerings to attract both local and international audiences.  A central aspect of AlMoallim’s role has been the development and implementation of a comprehensive three-year strategy to elevate the region’s global standing and increase visitor numbers, breathing new life into the historical site.  AlMoallim began working with the commission in May 2021, serving as executive director of destination operations. Previously, he spent more than six years at Saudia Cargo, the Kingdom’s national airfreight airline. During the COVID-19 pandemic, he lead the airline’s operations transfer to a new terminal facility in Riyadh, while restructuring another old terminal in Jeddah. AlMoallim’s executive career has spanned more than two decades. He holds a bachelor’s degree in business administration with a specialization in operations management from King AbdulAziz University, and a master’s degree in the same specialization from the University of Business and Technology in Jeddah.