In recognition of Breast Cancer Awareness Month, LuLu Hypermarket has launched its seventh annual "Buy Green Support Pink" campaign, aimed at raising awareness about breast cancer and supporting the Zahra Breast Cancer Association, a leading Saudi organization dedicated to awareness and prevention. The campaign encourages customers to purchase eco-friendly bags at all LuLu branches, with proceeds going to the Zahra Association. This initiative reflects both environmental and social responsibility, allowing shoppers to contribute to a meaningful cause while supporting sustainability. In collaboration with the Zahra Association, LuLu has also organized a breast cancer prevention lecture for employees and set up an interactive awareness booth for shoppers, distributing brochures and pink ribbons to further promote early detection and prevention. Shehim Mohammed, Director of LuLu Saudi Hypermarkets, highlighted the campaign’s significance, stating: "At LuLu, we view the October initiative in partnership with the Zahra Breast Cancer Association as an important service for families and women in Saudi Arabia. We encourage shoppers to participate in these noble efforts, which promote both a brighter and healthier future."