The participation of Saudi Exports in these exhibitions comes since they are considered as an appropriate platform to promote the products of national enterprises and highlight their internationally competitive quality, as well as enhance their direct communications with customers, conduct business deals, identify competitors in the field and enhance the image of the participating establishments in foreign markets. Saudi Exports employs all its capabilities to improve the efficiency of the export environment, develop export capabilities, promote exporters and their products and create export opportunities by improving the financial, promotional and logistical services of exporters in addition to developing programs and providing incentives to exporters and promoting Saudi products in international markets. It is also working to increase the quality of the competitive export environment to achieve its international market access, reflecting the status of Saudi products and to be an extension of the national economy to achieve the Kingdom's Vision 2030. --SPA 14:36 LOCAL TIME 11:36 GMT 0013 www.spa.gov.sa/w718483