DUBAI: PRCA MENA, a professional association for public relations and communications in the Middle East and North Africa, will host its annual conference and digital awards ceremony in Riyadh, Saudi Arabia, on Nov. 8. The half-day conference will feature sessions including “The Value of the PR Industry in the MENA Region,” “AI vs. PR — Embrace the Revolution,” “PR Agencies in Saudi Arabia — Changes and Challenges,” and “Saudi Vision 2030 and PR.” The awards ceremony, which will be held in the evening, aims to recognize and honor PR professionals as well as the best digital communications campaigns through awards like Best Performance in a Digital Campaign, Best Social Media Campaign, and Best AI-Driven Digital Campaign. “The conference and digital awards celebrations will bring together like-minded professionals, industry experts, and visionaries from across the MENA region and beyond,” said Monika Fourneaux, head of PRCA EMEA. “Together, we will shape the future of PR and digital communication, setting new standards of excellence.”