Sarah Al-Bayouk has been architecture design director at Boutique Group since 2021. In this role, Al-Bayouk converts historic palaces and buildings into luxury cultural landmarks. Boutique Group is fully owned by the Public Investment Fund, and aims to enhance luxury hospitality in the Kingdom, reflecting the values of heritage and modern-day Saudi Arabia. Working in a male-dominated industry also means Al-Bayouk contributes significantly to representing Saudi women. She was the first woman to join the initial redevelopment site team of over 100 men in the King Abdullah Financial District during its transition to the PIF. Before her role at Boutique Group, Al-Bayouk worked as a project manager at JLL Mena, a professional services firm specializing in real estate development and investment management, for more than three years, dividing her time between the UAE and Saudi Arabia. Over the past decade, she has gained extensive experience working on major real estate development projects, including Diriyah Gate, Misk City, Dubai Hills, and Yas Media Zone. Al-Bayouk has a deep interest in urban and architectural regeneration, and places culture at the heart of her projects. She views culture not just as a nod to the past but also a vibrant force propelling communities into the future. She earned a bachelor’s degree in architecture from the Manchester School of Architecture at the University of Manchester followed by a master’s degree in construction project management.