Initiative will grow Dubai Media’s logistical and technical capabilities LONDON: Dubai Media on Thursday announced a new partnership with the US media technology company NEP Group, the latest strategic initiative for the media sector in the region. The collaboration aims to enhance cooperation and exchange expertise in various media service fields, including bolstering logistical and technical capabilities and advancing the development of the media content industry. “Through its diverse TV and radio programs, Dubai Media seeks to develop the media content industry, which is currently one of the fastest-growing media sectors,” said Saleh Lootah, deputy CEO of technical support at Dubai Media. Lootah said that the initiative is part of significant efforts to enhance the organization’s capabilities and logistical capacities, and to develop in-house talent “to produce high-quality media content that meets Dubai’s and the UAE’s major developmental aspirations.” The memorandum of understanding, signed on the sidelines of the 22nd edition of the Arab Media Forum in May, aims to strengthen cooperative relations between the two parties. Lootah explained that the new partnership will focus on using digital tools, technology and human resources provided by NEP Group to support Dubai Media’s external broadcast operations within and outside the UAE. This will help fulfill the strategic goal of establishing Dubai as a leading global content creation center, he added. Saeed Izadi, president of NEP Singapore, India and Middle East, said that the partnership will bolster Dubai Media’s commitment to advancing the media sector and positioning Dubai as a premier global hub for content creation.