RIYADH — Leading retailer LuLu launched a charity initiative “Pink Now: Buy Green, Support Pink”, wherein one SR1 will be given to Zahra Breast Cancer Association for every purchase of a reusable bag across LuLu stores. The campaign was kicked off in a virtual event, as inaugurated by Mrs. Souad Bin Amer, deputy chairperson of Zahra Breast Cancer Association, in the presence of Mrs. Hanadi Al Othah - CEO, Zahra Breast Cancer Association, Shehim Mohammed, director of LuLu Hypermarkets Saudi Arabia, and other LuLu officials. Mohammed said: “According to latest reports, KSA ranks first in figures among the countries in the world where women are affected by breast cancer, which is approximately 30% of the total female population in the country. This is our third year in hosting a double-purpose charity initiative with Zahra, which has definitely raised awareness on caring for the environment through refusing, reducing, and refusing plastics, while helping to combat this inevitable disease.” LuLu has dedicated a special “Pink Now” checkout counter in its stores, where customers can easily have faster transactions that will save time in shopping when they use the reusable bags. The campaign is running till Oct. 31, 2020. Besides being well-known for its wide product range and outstanding customer service, LuLu has always been a key promoter of sustainability, environment protection, and especially extending help to less fortunate people. Over the years, the region’s top retailer has initiated many projects towards these advocacies and will continue to do so in the future. — SG